Advertising
The Canoe Cruisers Association (CCA) provides various advertising and sponsorship options for the paddling community. These opportunities include ads placed in our Cruiser Newsletter and CCA Roster as well as sponsorship of the longest continuously running downriver race, the CCA Potomac Downriver Race, run every year since 1956.
With over 400 members and their families, and a strong presence in the mid-Atlantic region, our paddlers coordinated over 130 trips with more than 1,100 participants this past year. Members include avid whitewater paddlers, flatwater enthusiasts, fishermen, and sea kayakers who mainly paddle the rivers, bays and oceans of Maryland, North Carolina, Pennsylvania, Virginia and West Virginia, but also travel the country in search of the next body of water to enjoy.
CCA is also a valuable local partner of many organizations in the DMV like the National Park Service, Maryland's Division of Natural Resources, Mason Dixon Canoe Club, and Blue Ridge Voyageurs Canoe Club, that also run trips and promote river safety, diversity, river access, and conservation. All of this means a wide presence in a highly dense paddling region and across the country.
Advertising with CCA
There are two different venues for advertising with CCA:
1. The bi-monthly CCA Newsletter, The Cruiser, and
2. The annual hard copy CCA Roster distributed to all members.
Also, consider becoming a CCA's Potomac Downriver Race sponsor as described on the Sponsorship page, which includes ad placements for most levels.
Newsletter Advertising
The Cruiser comes in two online formats, Cruiser-November & December 2024 (PDF) and via individual articles in the Cruiser Online Contents. The newsletter is also distributed to members in an email. Your ad is placed in all three of them.
If you are one of our Platinum, Gold or Silver Sponsorship, ad placements' costs are included with your Sponsorship and do not have to be purchased separately. Follow the submission instructions below.
Cost
* $50 per issue. Use the CCA's Storefront to purchase the issues you want, but only one ad per vendor per issue is allowed. You can filter by Newsletter Advertising to see all offerings and their availability and submission deadlines.
Submission Instructions
Submit your ad content to newsletter@canoecruisers.org in the following sizes and image formats:
Image Sizes:
Submit your ad in both sizes if you want your PDF ad to be larger. Otherwise, just submit size 1.
1: Maximum of 600px W by 230px H (6" W x 2.4" H)
2: Maximum of 624px W by 288px H (6 ½” W x 3” H)
Image Formats:
* Photos or graphics: .jpeg, .png, or .gif.
* Color or B/W images. Color images appear as color in the digital PDF, but in any printed copy, color images will be rendered in B/W only.
We will be happy to work with you to resolve any issues with ads as submitted.
CCA Roster Advertising
The Roster is a printed booklet 5 3/8”W x 8 ½”H. We accept two formats, JPG and PDF, for Roster print ads. JPG is preferred. Both Color and B/W ads are acceptable.
Deadline for inclusion in this year’s roster: March 1, 2025.
Costs, Sizes and Formats
* Full page inside front or back cover ad. Image size: 4.5” W x 7.25” H - $125
* Full page ad, not inside front or back cover. Image size: 4.5” W x 7.25” H - $100
* 2/3 page ad, image size: 4.5"W x 4.8" H - $85
* 1/2 page ad image size: 4.5” W x 3.5” H - $75
* 1/3 page ad image size: 4.5” W x 2.4” H (a business card is easily stretched to fit this ad size) - $50
Select and purchase the size ad(s) you want in CCA's Storefront. In our Storefront, filter by Roster Advertisements to see all offerings and availability.
Submit your ad content to roster@canoecruisers.org after you order.